Nina Ricci

Mr. Christophe Muser (CEO of Musertrading), Nina Ricci

The house of Nina Ricci is a fashion house that was founded by Maria "Nina" Ricci and her son Robert in Paris in 1932. Nina Ricci designed gowns while Robert managed the business and finances. She worked with the fabrics directly on the mannequin to ensure they had shape once they were finished. Nina Ricci designs soon became known for the refined, romantic, always feminine feeling Maria adds to all of her collections.
In 1945, with the war over, designers were casting about for a way to revive the infatuation women had formerly had with haute couture, while raising money for war relief. Robert Ricci had an idea which Lucien Lelong, President of the Chambre, put into action. Over 150 mannequins from 40 Paris couturiers, including Balenciaga and Madame Gres, were dressed in the labels' best fashions and were placed in an exhibition held at the Louvre, in Paris. After a huge success in Paris it toured Europe and then the USA.
In 1946 Robert created his first fragrance, Coeur Joie. In 1948 Robert came up with another fragrance, L’Air du Temps, the brand's most popular fragrance, which continues to be a top seller today. Several Flight Attendant uniforms were designed by the Nina Ricci brand. Nina Ricci is also a pioneer of licensing their designs before the rise of Ready-to-wear. As early as 1960, they started licensing their patterns to upscale boutiques such as Chez Ninon in New York and Betty Charnuis in Hong Kong for 'line-to-line' reproduction.
By the early 50s Nina Ricci was nearing 70 and she slowly she ceased to take an active role in design, choosing to just keep an eye on the house. Her son chose the new head designer in 1954, the Belgian Jules-Francois Crahay.
Crahay left Ricci in 1963 to go to Lanvin, and was immediately replaced by Gerard Pipart, who had worked at Balmain, Fath and Jean Patou prior to his new job. He continued to carry on the name of Ricci with beautiful and elegant dresses.
After Maria Ricci's death in 1970, Crahay was appointed head of the house. Robert continued to excel in perfumery and business until his death in 1988.
Massimo Guissain's family purchased the house of Nina Ricci in 1998 from Crahay. Massimo Guissain worked as a designer, but Nathalie Gervais had been the chief designer for the house for several years. She presented her last collection in Fall 2001. In May 2002 American designer James Aguiar took over as chief designer and designed for the House of Ricci for two seasons.
In 2003 Lars Nilsson took over the house of Ricci with shaky reviews from critics. He made a sudden redesign in early 2006, and then in September announced that Brussels-born designer Olivier Theyskens of Rochas would take over the role as head of the label.

And now, is managing Ninaricci's all finance. To know about Ninaricci's present, we should talk about this company.
Antonio Puig (rhymes with Scrooge) founded one of Spain's biggest couture and cosmetics company in 1914. The Puig family now has numerous designer names among its products portfolio, including Paco Rabanne, Nina Ricci, Carolina Herrera, Gal, and Payot. Puig added the Antonio Banderas fragrance, distributed by Coty in the US and Canada, to its lineup in 2009. Its product lines include clothing, luxury goods, cosmetics, fragrances, and accessories. The company, which is run by Marc Puig, boasts three main divisions: Prestige, Beauty, and Fashion. Through a network of some 40 subsidiaries, Puig's products are distributed in more than 150 countries.

To know NINARICCI, it need to understand about 'haute couture' and 'pret a porter'. First, 'haute couture' means high fashion or bespoke suit and it is antithesis of ready to wear. People who wants to clothes just for oneself order clothes and buy it. So, haute couture is very expensive. NINARICCI started from maison haute couture. 'Pret a porter' means ready to wear that is mass-produced and industrially manufactured. At the end of World of war 2, in France, young people demand high quality fashion but cheap. So, new designers started to make pret a porter. Nowadays, maison haute couture make pret a porter because haute couture is too expensive to sale clothing and maintain their company or designer maison. Also, NINARICCI make pret a porter clothing, accessories, perfumes etc.

Brand licensing is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Brand licensing a is well-established business, both in the area of patents and trademarks. The rise of brand licensing did not begin until much later, when corporations found that consumers would actually pay money for products with the logos of their favorite brands on them. Brand extensions later made the brand licensing marketplace much more lucrative, as companies realized they could make real dollars renting out their equity to manufacturers. Instead of spending untold millions to create a new brand, companies were willing to pay a royalty on net sales of their products to rent the product of an established brand name.